Jeff KupietzkyHow AI is changing the Future of Email MarketingWhen you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are…Sep 5, 2021Sep 5, 2021
Jeff KupietzkyUnderstanding the Differences Between Native and Display AdsWhen you’re preparing your marketing mix, there’s so much to think about. Why? Because there’s a ton of new tools, strategies, and…Jul 19, 2021Jul 19, 2021
Jeff KupietzkyAd Serving Platforms: How to Choose the Right OnePublishers are busy. They’re preparing for the death of the third-party cookie, growing their subscriber bases, and consistently producing…Jun 1, 2021Jun 1, 2021
Jeff KupietzkyIndustry Insights: Leveraging Email to Grow Audiences and Revenue“Apps come and go but that Gmail icon on the top left corner of your phone is forever.”May 25, 2021May 25, 2021
Jeff KupietzkyCookie Deprecation: 3 Survival Tips for AdvertisersThere’s a lot to be said about how publishers will be impacted by a cookieless world, but advertisers are in a similar boat: They’re also…May 25, 2021May 25, 2021
Jeff KupietzkyThe Power of Newsletter AdvertisingAs third-party cookies are set to be a thing of the past, advertisers are looking for innovative ways like newsletter advertising to target…May 25, 2021May 25, 2021
Jeff KupietzkyThe Ins and Outs of Newsreader MonetizationMillions of news stories are published every day. As The Atlantic reported, The Washington Post alone publishes an average of 1,200 stories…May 25, 2021May 25, 2021
Jeff KupietzkyWhat Is Cross-Channel Personalization?If there are two things that describe the modern digital marketing experience, it’s these: cross-channel personalization and multichannel…May 25, 2021May 25, 2021
Jeff KupietzkyHow to Build Lifecycle Engagement StrategiesThere comes a time in every digital publisher’s life when they have an important realization: It’s way more valuable to build deep…May 25, 2021May 25, 2021
Jeff KupietzkyHow to Attract and Keep Customer AttentionAs business philosopher Jim Rohn once said, “One of the greatest gifts you can give to anyone is the gift of attention.”May 25, 2021May 25, 2021
