When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like , , and by…


When you’re preparing your marketing mix, there’s so much to think about. Why? Because there’s a ton of new tools, strategies, and opportunities that are pushed on marketers and businesses all the time — especially online. Facebook ads. Instagram ads. LinkedIn advertising. Google AdWords. Even Twitter pushes advertising when all…


Publishers are busy. They’re preparing for the death of the third-party cookie, growing their subscriber bases, and consistently producing high-quality content.

They don’t have time to deal with sub-par ad server platforms that fail to deliver revenue and can’t integrate with their overall operations.

That’s why it’s so important to…


“Apps come and go but that Gmail icon on the top left corner of your phone is forever.”

Those are the wise words of Stephanie Talmadge, senior manager of newsletter strategy at GQ, shared during a recent roundtable discussion about how publishers can use email to grow their audiences and…


There’s a lot to be said about how publishers will be impacted by a cookieless world, but advertisers are in a similar boat: They’re also faced with the task of revamping their ad targeting strategies and finding new, data-rich channels through which to drive engagement.

According to a recent study…


As third-party cookies are set to be a thing of the past, advertisers are looking for innovative ways like newsletter advertising to target their customers and generate revenue.

With that in mind, many are turning to a robust marketing channel that continues to stand the test of time: email.

Looking…


Millions of news stories are published every day. As reported, alone publishes an average of 1,200 stories a day and publishes 230 stories a day. And those numbers are only growing.

So, how do readers possibly sift through all that content…


If there are two things that describe the modern digital marketing experience, it’s these: cross-channel personalization and multichannel messaging.

People can consistently access their favorite content across channels and devices. And publishers and brands make that process as easy as possible by providing relevant, real-time content recommendations. …


There comes a time in every digital publisher’s life when they have an important realization: It’s way more valuable to build deep, long-lasting audience relationships with lifecycle engagement strategies than to chase quick viral hits.

Sure, a trending piece on social media can cause a rapid spike in traffic, but…


As business philosopher Jim Rohn once said, “One of the greatest gifts you can give to anyone is the gift of attention.”

Both publishers and advertisers know this well. Customer attention is often hard-earned and worth the reward — especially because it’s in short supply. …

Jeff Kupietzky

I help publishers and advertisers take back ownership of their audiences with first-party data, and send personalized automated multichannel messages.

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