The Top 4 Benefits of Push Notifications

Many publishers and advertisers are still catching on to the benefits of push notifications, even though they have been around for a while.

Think about it. You’re used to getting push notifications on your smartphone. Every time you get a breaking news update, an Amazon delivery, or a special offer from a business — that’s a push notification sent directly to you, personalized to your specifications.

So, we know push notifications work, and it’s not like there’s a big learning curve for consumers. In fact, 72% of consumers have enabled them. Now it’s time for publishers to get on board with multichannel messaging, so they can experience the benefits of push notifications on other channels, too.

Want to see how your business can benefit from push notifications? Book a demo, here.

The Benefits of Push Notifications

1. Reach audiences when they want, where they want

This immediate distribution also helps publishers cut through the noise and stand out from the competition. Unlike on social media where users’ feeds are flooded with brand messaging and distracting posts, push notifications are direct — helping you build 1:1 relationships with your audiences. In fact, many publishers have consistently driven over 20% user engagement each month with push messages.

Push notifications aren’t just for internet-savvy audiences like millennials and Gen-Z audiences, either. As a 2020 survey found, 53% of baby boomers find push notifications for breaking news to be useful, and 40% use push notifications to access regional news stories. That’s a pretty timely benefit for publishers, considering local news outlets have seen increases in traffic and subscriptions due to the COVID-19 pandemic. The San Francisco Chronicle, for example, saw a 150% increase in traffic and the Tribune Publishing network saw a whopping 293% increase in online subscriptions.

With the right push notifications platform, reaching audiences in the right place at the right time is a breeze. The platform should be able to automatically analyze your published content, match it to unique audience profiles, and send relevant content to each user based on their interests.

And you can just provide easy opt-in forms for readers to request these push notifications, helping you build trust and deliver value.

2. Engage users with highly curated content

Click here to discover how push notifications can increase audience engagement and revenue!

For example, publishers might use push notification campaigns to:

  • Send thoughtful reminders that retarget readers or customers who were close to completing an action, such as signing up for a subscription or starting a free trial
  • Alert users about upcoming events, special offers, game updates, or local weather predictions
  • Reach readers with timely news updates that match their content preferences

3. Drive traffic back to your website

As a result, GoGy was able to drive tens of thousands of more users to its website each day — with low bounce rates and long session durations to boot.

“They’re looking for something personalized, and the popularity of the game is also very important,” said GoGy owner Tal Hen. “They want to play what everyone’s playing and that alone has helped drive click-thru rates up substantially.”

4. Increase revenue through monetization

Find out how push notifications create a new revenue stream! Request a free demo, here.

That’s actually a big selling point for brands: Push provides guaranteed impressions since users are sure to see these notifications that pop up on their screens. An athletics apparel brand, for instance, could sponsor a sports publication’s push notifications to reach target audiences with calls to action about new products and special offers.

Customers are cool with it, too. A recent study we conducted with Mantis Research found that roughly 75% of adults are open to seeing relevant push notification ads.

Push the limits of your marketing strategy

That’s exactly what Jeeng is here to help you do. Our push messaging platform empowers publishers to deliver automated and personalized alerts — and even pair this with campaigns across other high-engagement channels like email.

Feeling the pull towards push notifications? Contact us today to get started.

This article originally appeared here.

I help publishers and advertisers take back ownership of their audiences with first-party data, and send personalized automated multichannel messages.